What each Serpstat plan costs and includes
These numbers come from the plan comparison on Serpstat's pricing page, checked on 2026-11-15. The page shows monthly prices with an annual discount of up to 27 percent, so your yearly bill will be lower. Confirm before you buy, vendors change limits.
| Individual | Team | Team x2 | Agency | |
|---|---|---|---|---|
| Price per month | 50 USD | 100 USD | 169 USD | 410 USD |
| Rank tracker position checks per month | 10,000 | 50,000 | about 100,000 | 500,000 |
| Rank tracker and audit projects | 5 | Unlimited | Unlimited | Unlimited |
| Users | Not listed | 3 | 6 | 30 |
| API credits per month | None | 200,000 | 400,000 | 2,000,000 |
| White label reports | No | No | No | Yes |
| Free trial | 7 days | 7 days | 7 days | Subscribe directly |
The trial asks for a card, charges 1 USD for verification and refunds it, then renews automatically unless you cancel, according to the same page.
The number that picks your plan
Rank tracker position checks are the real constraint. One keyword checked daily uses about 30 checks a month. So 1,000 tracked keywords need about 30,000 checks and 3,000 keywords need about 90,000. The plan table above turns directly into keyword capacity.
- Individual, 10,000 checks, about 330 daily keywords.
- Team, 50,000 checks, about 1,650 daily keywords.
- Team x2, about 100,000 checks, about 3,300 daily keywords.
- Agency, 500,000 checks, about 16,000 daily keywords.
Check whether you actually track daily. If a tracker refreshes weekly for most clients, the same plan stretches several times further.
Three agencies priced on Serpstat
Prices below are the monthly list prices. Yearly billing lowers all of them, and SeoData is shown at its yearly price.
| Agency | Daily keywords | Checks per month | Serpstat plan | Serpstat cost | With white label PDFs | SeoData plan | SeoData cost |
|---|---|---|---|---|---|---|---|
| 10 clients, 100 keywords | 1,000 | 30,000 | Team | 100 USD | 410 USD | Agency | 149 USD |
| 20 clients, 150 keywords | 3,000 | 90,000 | Team x2 | 169 USD | 410 USD | Agency | 149 USD |
| 40 clients, 250 keywords | 10,000 | 300,000 | Agency | 410 USD | 410 USD | Enterprise | 499 USD |
Read the table honestly. At 10 and 20 clients Serpstat is cheaper if you do not need white label output, and you get a far larger research toolkit. The moment branded PDFs are required, both small agencies jump to 410 USD and a flat plan wins by 261 USD per month, which is 3,132 USD over a year. At 40 clients Serpstat Agency is cheaper than our Enterprise plan, and if you need 500,000 checks or 2 million API credits it is the right choice.
The matching comparison page is the Serpstat alternative, which also covers moving keywords across.
What the plan price does not cover
Three costs do not show on the pricing page.
- **Hours spent on reports.** Without white label output, a report is a manual export and a slide. At 30 to 45 minutes per client, 20 clients is 10 to 15 hours a month.
- **Extra AI visibility checks.** Team and above include 1,500 checks a month, Agency 3,000, and extra ones are 20 USD per 1,000 with a 40 USD minimum top-up. This matters only if you sell AI citation tracking.
- **Seat limits.** Team has 3 users. A fourth analyst pushes you to Team x2.
For the same exercise on other vendors, see the SE Ranking pricing breakdown and the SEO reporting software cost comparison.
When Serpstat is the right buy
Choose Serpstat if research is most of your work. Its keyword, competitor and audit allowances are large for the price, and the API from Team up is generous. Agencies that sell audits and keyword strategy, and send reports as spreadsheets or slides they brand themselves, do not need the Agency plan and can stay on Team or Team x2.
Choose a flat plan with branded reporting if the monthly PDF is what the client sees and you want it automatic. White label rank tracking with 25 projects, 10 seats and backlink data costs 149 USD per month on yearly billing, see SeoData pricing.
If you also keep agency spend in a budgeting tool such as Budgeter, tag the tool lines that grow with client count first, because those are the ones that change your margin.
Price your own client list
Check a domain in SeoData, then compare plan limits on the pricing page or see the Nightwatch alternative for another tracker cost breakdown.