Nightwatch alternative for agencies that need backlinks and branded reports in one plan
SeoData is a Nightwatch alternative for agencies that want link data in the same project as their daily rankings. Nightwatch is a rank tracker with AI visibility monitoring, and its Professional plan at 159 EUR per month on yearly billing tracks 2,500 keywords with white-label reports, unlimited seats and API access. SeoData Agency tracks 3,000 keywords daily, runs 25 client projects, gives 10 seats, adds backlink and referring domain data and sends branded PDFs for 149 USD per month on yearly billing.
Check a domain below, then create your account and add your first client project.
When a Nightwatch alternative makes sense
Nightwatch is a good tracker. Rankings refresh daily, locations and languages are unlimited, and the product is moving fast into AI citation tracking for ChatGPT, Gemini and Perplexity. If a client's main question is "are we cited in AI answers", Nightwatch has that built in and we do not lead with it.
The reason agencies look for something else is usually narrower. A retainer client asks why a position dropped, and the answer sits in link data that lives in another subscription. Or the plan that includes white-label reports is already three times the entry price. SeoData keeps rankings, backlinks, audits and the branded report in one project so the explanation and the chart arrive together.
Nightwatch and SeoData side by side
Nightwatch figures come from its public pricing page, checked on 2026-11-14, and are shown at yearly billing. Nightwatch runs promotions and changes limits, so confirm them at nightwatch.io/pricing before you budget. Our prices are the printed ones.
| Nightwatch Professional | SeoData Agency | |
|---|---|---|
| Price per month, yearly billing | 159 EUR | 149 USD |
| Tracked keywords, daily | 2,500 | 3,000 |
| White-label reports | Yes | Yes, PDF with your logo and colors |
| Manager seats | Unlimited | 10 included |
| API | Included | 100 000 rows a month included |
| Backlink data | Not a listed tool | Included, see the backlink checker |
| Site audit | 10,000 pages per audit | Included, see the site audit |
| AI visibility tracking | Yes, ChatGPT, Gemini, Perplexity, AI Overview | Not a headline feature |
| Keyword research | Included | Keyword difficulty and gap tools |
| Best for | Rank and AI visibility monitoring with large teams | Agencies that report rankings and links together |
Where Nightwatch wins: unlimited seats, AI citation tracking and a larger audit crawl. Where SeoData wins: backlink and referring domain data next to every ranking chart, plus a flat Agency price that does not depend on a seat count.
What changes for an agency with 12 clients
Say you run 12 retainer clients at 200 tracked keywords each, so 2,400 keywords, and each client gets a monthly report with a backlink section.
| Need | Rank tracker plus a link tool | SeoData Agency |
|---|---|---|
| Daily positions for 2,400 keywords | Fits Nightwatch Professional at 2,500 | Yes, within 3,000 |
| Why did the position drop | Open a second tool for new and lost links | Same project, link changes next to the chart |
| Branded client report | Included on Professional | One scheduled PDF per client |
| Backlink section in the PDF | Export from the link tool, paste in | Generated from the project |
| Subscriptions to pay | Two | One |
If you only need positions and AI citations, Nightwatch Professional is fair value and you should stay. The saving appears when a second tool is only there to answer link questions. Dropping a 100 to 200 USD link subscription outweighs the small difference in tracker price.
What you get on the Agency plan
- Daily position checks, one project per client with competitors, tags and history, see position tracking.
- White-label PDF reports with your logo and colors, scheduled weekly or monthly, described on the white label rank tracker page.
- Backlink and referring domain data to explain a ranking move, built on the same data as the backlink API.
- A site audit for each client domain.
- Ten seats for account managers and analysts, and API access for your own dashboards, see the SEO API.
Moving a client from Nightwatch in four steps
Export the keyword list from the Nightwatch project as CSV.
Create a project in SeoData, import the list, then set country, region and device.
Add the same competitors so share of voice starts from day one.
Upload your logo and choose the report schedule. The first report is ready the morning after.
Keep both running for one reporting cycle if a client wants a before and after view. Tracking history stays in your Nightwatch export.
Who switches
- Agencies with 10 to 25 retainer clients that report links and rankings in the same PDF.
- Consultants who sold a link building package and need to show new links next to positions.
- Teams comparing several trackers, see the SE Ranking alternative, the Mangools alternative, the AccuRanker alternative and the rank tracker roundup. For a cost view across reporting tools read SEO reporting software for agencies.
What SeoData costs for an agency
| Plan | Tracked keywords daily | Projects | White-label PDFs | Price billed yearly |
|---|---|---|---|---|
| Starter | 100 | 1 | No | 24 USD per month |
| Pro | 750 | 5 | Branded only | 64 USD per month |
| Agency | 3 000 | 25 | Yes | 149 USD per month |
| Enterprise | 10 000 | 100 | Yes | 499 USD per month |
Monthly billing is 49, 129, 299 and 999 USD. Full limits are on the SeoData pricing page.
Nightwatch alternative questions
What is the best Nightwatch alternative for agencies?
For agencies that report links with rankings, SeoData Agency combines daily tracking, backlink data, 25 projects, 10 seats and white-label PDFs at 149 USD per month on yearly billing. For AI citation tracking, Nightwatch stays the stronger pick.
How much does Nightwatch cost?
On its pricing page Nightwatch lists Starter at 79 EUR, Professional at 159 EUR and Agency at 399 EUR per month on yearly billing, with Enterprise on request. White-label reports start on Professional.
Does Nightwatch charge per seat?
No. Nightwatch states that seats are unlimited and that you pay for tracked keywords. SeoData includes 10 seats on Agency.
Does Nightwatch include backlink data?
Backlink research is not listed among the Nightwatch tools on its pricing page. SeoData includes backlink and referring domain data in every project.
Can I import my Nightwatch keywords?
Yes. Export the keyword list as CSV and import it into a SeoData project, then set the location and device for each group.
Track rankings and links together and send one branded report
Create your account, import a client's keywords and send the first branded report this week.