Find backlinks of competitors and turn them into prospects
The sites that already link to your competitors are the most likely to link to you. SeoData compares your backlink profile with up to ten competitors, shows the referring domains you are missing and turns them into a prospect list your team can work through.
Competitor backlink analysis with link intersect
Enter your domain and the competitors you want to compare. SeoData lines up their referring domains side by side and marks where each one links.
- Domains that link to two or more competitors but not to you
- Domains that link to one competitor only, sorted by domain strength
- Domains that already link to you, so you can skip them
- The exact linking page, anchor and attribute for every match
- New links competitors won in the last 30 days, a sign of active campaigns
How the comparison works
SeoData pulls the backlink profile of each domain from licensed data partners and our own crawler that respects robots.txt. It then groups links by referring domain and checks each domain against your own profile. A site that links to three competitors on the same topic is a stronger prospect than one that links to a single rival from a sitewide footer, so SeoData ranks prospects by how many competitors they link to, their domain strength and whether the links are dofollow.
Choose the right competitors
Pick sites that rank for the same keywords as you, not only the companies you sell against. If you are unsure, the competitor analysis tool suggests domains that share your rankings.
From matches to a prospect list
Select the domains worth pursuing and save them as a prospect list inside the project. Each prospect keeps the linking pages that point to competitors, so whoever writes the outreach knows the context. Add a status and a note, assign a teammate and filter the list by status.
| Column | What it holds |
|---|---|
| Referring domain | The site that links to your competitors |
| Domain strength | Our 0 to 100 score for the referring domain |
| Competitors linked | Which of your competitors it links to |
| Linking pages | The pages with the links, with anchors |
| Link attribute | Dofollow, nofollow, sponsored or UGC |
| Status | New, contacted, replied, won or skipped |
Export for outreach
Export a prospect list to CSV with every column above, ready for your outreach tool or spreadsheet. When a prospect links to you, backlink monitoring picks up the new link and marks the prospect as won, so the list stays current without manual checks.
Who finds competitor backlinks with SeoData
- Link builders who need a qualified list instead of cold guesses
- Agencies who start a new retainer with a gap report of missing links
- In-house teams who want to know why a competitor outranks them
- Content teams who look for pages that cite rivals and could cite better research
Competitor limits by plan
Competitor backlink analysis uses domain and backlink lookups. The number of competitors per comparison follows the keyword gap limit of each plan.
| Plan | Competitors per comparison | Domain and backlink lookups per month | Seats |
|---|---|---|---|
| Starter | 2 | 300 | 1 |
| Pro | 4 | 1 500 | 3 |
| Agency | 5 | 5 000 | 10 |
| Enterprise | 10 | 20 000 | 30 |
Yearly billing saves 50%. Compare plans on the pricing page.
Competitor backlink questions
How many competitors can I compare at once?
Starter compares 2 competitors, Pro 4, Agency 5 and Enterprise 10 in one report.
Do competitors know I am looking at their links?
No. SeoData reads public link data. Nothing is sent to the domains you analyze.
Is a site that links to every competitor always a good prospect?
Not always. Directories and sitewide footers often link to everyone. Check domain strength, link attribute and the linking page before you add a prospect to the list.
Can I see a competitor's full backlink list too?
Yes. Open any competitor in the backlink checker for the full profile, anchors and lost links.
See the links your competitors have
Run your first comparison and leave with a prospect list your team can use this week.