Which white label SEO audit tool should an agency buy
Buy SEOptimer for audit forms on your agency website, or MetricSpot for quick prospect reports. Choose SE Ranking if its client portal and rank tracking fit your workflow and you can budget for Agency Pack. Choose SeoData Agency when audits, backlinks, keywords and fully branded PDFs belong in one subscription.
Start with the report you sell. A prospect needs a concise explanation of what is wrong and why your agency can help. A retainer client needs evidence that fixes worked, new problems were caught and the next tasks have a purpose. Compare SEO software for agencies against that recurring workload, including the people who prepare and review each report.
White label SEO audit tools compared
These October 2026 comparison figures use the plan prices below as a buying reference. Confirm current prices, billing terms and branding permissions before purchasing. USD prices are monthly unless annual billing is stated; the Agency Pack reference is from SE Ranking's EU price list and is not a US dollar quote.
| Tool | Monthly price | White label | Best for |
|---|---|---|---|
| SEOptimer | DIY SEO 29 USD; White Label 39 USD; White Label and Embedding 59 USD | Branded PDF reports on White Label; embeddable audit form for lead capture on White Label and Embedding | Lead generation audits on the agency website |
| MetricSpot | Starter 29 USD; Pro 49 USD | Starter includes white-label PDFs, a custom brand kit and 50 audits a month; Pro includes unlimited audits subject to fair use | Quick one-page audits for prospects |
| SE Ranking | Core 129 USD; Growth 279 USD; Agency Pack extra | White label requires Agency Pack, sold with annual billing only, about 59 EUR per month on the EU price list | Agencies that also want rank tracking and a client portal |
| SeoData | Agency 299 USD monthly or 149 USD per month billed yearly | White-label PDFs with your logo and domain; 250 000 audit pages per month, 10 seats and 25 projects | Audits plus backlink, keyword and competitor data under the agency brand |
An audit count and a crawl page allowance measure different things. MetricSpot's 50 audits on Starter should not be read as a comparable page budget. For recurring technical work, ask how crawl scope, repeat crawls and large sites affect the allowance. Our SEO audit tools page explains how SeoData counts fetched pages and handles regressions.
Where each audit tool earns its place
SEOptimer and MetricSpot are far cheaper if all you need is prospect audits. SEOptimer's 59 USD tier adds the website form for lead capture; the 39 USD tier is the relevant starting point for branded PDFs. MetricSpot Starter makes sense when its audit allowance covers your prospect pipeline. Pro removes that fixed audit count, subject to fair use.
SE Ranking has a mature client portal, which matters if clients expect to log in and follow rankings. Budget for Core or Growth plus Agency Pack rather than treating white label as part of the base price. Ask for a US quote and confirm the annual commitment before comparing it with monthly subscriptions.
SeoData costs more than a single audit tool on monthly billing, but it can replace a separate backlink and keyword subscription when those datasets meet your needs. Agency includes AI action plans, the API and 10 seats with roles. That combination suits a team turning technical findings and search research into ongoing client work. Keep an existing research tool if its data remains essential to your service.
What a white label audit report should include
Use this checklist to inspect a sample report before paying. A logo upload alone does not establish that every client touchpoint carries your brand.
- Your logo and domain, with clear ownership of the report clients receive.
- No vendor branding in the PDF or share link when full white label is required; check both separately.
- Prioritized fixes with affected pages and a useful next action, rather than an unexplained list of issues.
- A scheduled re-crawl that flags regressions so a fixed problem does not quietly return.
- CSV exports for developers who need the affected URLs and issues in their own workflow.
- Data beyond technical checks, including backlinks and keywords, when the report supports an ongoing SEO engagement.
A scheduled crawl will not tell you when a client site goes down between crawls, so pair it with uptime monitoring that checks client sites every 30 seconds if availability is part of your service. Treat availability checks and technical audits as separate responsibilities in the client agreement.
Before sending a report, connect each priority to an affected page and a next step. Use the technical SEO audit checklist to review the crawl findings, then remove material that adds length without helping the client decide what to approve.
Total monthly cost for a 10 client agency
This worked example assumes the agency needs client audit PDFs plus backlink and keyword research. It compares subscription costs, not equivalent allowances. The SEOptimer setup uses Ahrefs Lite as a separate research subscription; its project limit means it is not a complete ongoing monitoring setup for all 10 clients.
| Setup | What it covers | Monthly cost |
|---|---|---|
| SEOptimer White Label plus Ahrefs Lite | Branded audit PDFs plus separate backlink and keyword research; check each tool's limits | 39 + 129 = 168 USD, estimate before any additional plans or add-ons |
| SE Ranking Core plus Agency Pack | Core SEO tools with rank tracking, plus white label and a client portal through Agency Pack; confirm capacity for the workload | 129 USD plus about 59 EUR per month equivalent for annually billed Agency Pack; check the current USD quote |
| SeoData Agency | Audits, backlink, keyword and competitor data, white-label PDFs, 25 projects, 10 seats, AI action plans and the API | 299 USD monthly or 149 USD per month billed yearly |
Do not add the EUR figure to the USD figure and present the result as a dollar total. Exchange rates, regional pricing and annual billing affect the comparison. For the wider research subscription decision, see the Ahrefs vs Semrush agency pricing comparison.
SeoData Pro costs 129 USD monthly or 64 USD per month billed yearly, with 5 projects, 3 seats and 50 000 audit pages per month. It includes branded PDF reports, not full white label, and its project allowance does not cover a separate project for each of these 10 clients. Check SeoData plan prices and limits before choosing a tier.
On Agency, 25 projects cover those 10 client projects with room for prospects. The 250 000 page monthly allowance also needs to cover repeat crawls. Scope larger sites deliberately and leave capacity for verification after fixes. Annual billing lowers the monthly equivalent, but compare the payment commitment as well as the headline rate.
How to run a white label audit in SeoData
- Create a project for the client domain. Keep each client's work in its own project and use seat roles to match responsibilities across the team.
- Set the crawl scope and schedule. Choose the page limit and included folders, then schedule re-crawls to catch regressions. Allow for repeat crawls within the monthly page budget.
- Upload your logo and set the report domain in Agency settings. Preview the client-facing output and check the branding before using it for a prospect or an existing account.
- Schedule the PDF to the client. Choose the report sections and recipients, add context to the priorities and review the findings before the next reporting cycle.
The first crawl gives you a baseline. Later crawls show which issues are new, which were fixed and which returned. Use the AI action plan as a starting point for review, then choose tasks based on the client's site and agreed scope. The white label SEO reports guide explains the difference between Pro branding and Agency's full white label.