Moz API cost by plan
Figures come from the Moz API pricing page, checked in November 2026. Confirm current prices on moz.com before you budget.
| Plan | Price per month | Rows per month | Overage |
|---|---|---|---|
| Free | 0 USD | 50 | none, one request every ten seconds |
| Starter | 20 USD | 3 000 | 5 USD per 1 000 rows |
| Starter | 75 USD | 15 000 | 5 USD per 1 000 rows |
| Growth | 125 USD | 50 000 | 25 USD per 10 000 rows |
| Growth | 250 USD | 120 000 | 20 USD per 10 000 rows |
| Growth | 500 USD | 500 000 | 10 USD per 10 000 rows |
Above 4 million rows the pricing is custom. In most cases one line of data, such as one backlink, is one row, but some endpoints can count several rows per line depending on parameters, so test a real call before you pick a tier.
How many rows a client dashboard uses
A typical agency dashboard refreshes weekly and shows a domain overview, the newest and lost backlinks and some competitor links. Assume 50 backlink rows, 1 overview row and 150 tracked positions per client per week. That is about 200 rows a week, or 800 rows a month per client. The positions part would come from a different source than a link metrics feed, so if you only use Moz for links the figure is closer to 200 rows a month per client.
What 10, 20 and 50 client dashboards cost on Moz
Using the full 800 rows per client per month:
| Clients | Rows per month | Cheapest fitting Moz tier | Approx monthly cost |
|---|---|---|---|
| 10 | 8 000 | Starter 15 000 rows | 75 USD |
| 20 | 16 000 | Starter 15 000 rows plus 1 000 rows overage | about 80 USD |
| 50 | 40 000 | Growth 50 000 rows | 125 USD |
Used for links only (200 rows per client), all three sizes fit Starter or the smallest Growth tier. That is cheap, and for a team with developers it is a sound way to feed link metrics into your own tools.
What the table leaves out is everything around the data. Someone has to write the code that schedules calls, stores results, draws charts, creates client logins and generates a PDF with your logo. The Moz API plans are row quotas, they do not include seats or reports. Put developer hours for the first build and the upkeep next to the monthly figure.
When the Moz API is the right choice
Choose it when:
- you have developers and want to own the interface,
- you need link and domain metrics only,
- your volume is small to mid, under about 120 000 rows a month,
- you want a predictable row ladder you can read in a minute.
In those cases a flat plan will not beat the price per row.
When a flat plan costs less than the Moz API
A flat plan wins when the people using the data are account managers, not engineers. SeoData Agency is 299 USD per month, or 149 USD per month on yearly billing, with 10 seats, white-label PDF reports and 100 000 API rows, plus the app for backlinks, keywords, positions and audits. The 50-client workload above uses about 40 percent of the quota. The Moz API pricing and alternative page sets the two side by side, and the SEO API page shows the endpoints.
The savings often show up elsewhere in the business. Agencies that bundle data and reports into a retainer still have to get paid on time, and if late invoices eat your margin, a collections tool such as accountsreceivable.ai chases clients by email and SMS so account managers do not have to.
How to price your own workload before choosing
- List clients, tracked items per client and the refresh frequency you sell.
- Multiply by rows per item and map the total to a tier in the table above.
- Add build time for dashboards, logins and PDFs, plus upkeep.
- Compare the total with a flat plan. All plan prices are on SeoData pricing.
Do this with three real clients, not an average one.