What the Mangools API covers
The details below come from the Mangools API page, checked on 2026-11-13. See mangools.com/api for the current list and the official documentation.
- **Keyword research.** Suggestions with search volume history, CPC and keyword difficulty, keyword gap and competitor analysis, local keyword research, imports and exports.
- **SERP analysis.** SERP results, SERP feature analysis, URL metrics, cached SERPs and snapshots for historical review.
- **Rank tracking.** Create and manage trackings, add or remove tracked keywords, pull ranking stats, tags and annotations, scheduled email reports and rank-change alerts.
- **Backlinks and domains.** Backlink discovery and exports through LinkMiner, plus domain overview, audience insights, top content and organic competitors through SiteProfiler.
- **AI search visibility.** Monitors, prompts and models for brand visibility in ChatGPT, Google AI Overviews, Gemini, Claude and others.
For developers there is an OpenAPI specification, a Python SDK, a TypeScript client, a Postman collection and an n8n integration. Authentication is a token in the X-Access-Token header. The page does not state rate limits or per-plan quotas, so read the documentation and ask support before you promise a client a refresh schedule.
What an agency still has to build
Raw data is the cheap part of a client dashboard. The work an agency pays for is everything around it.
| Need | With a data API alone | With SeoData Agency |
|---|---|---|
| Client-facing dashboard | You design, host and secure it | Project per client, ready to use |
| Branded PDF every month | You build a renderer and a scheduler | Scheduled white-label PDF with your logo |
| Seats for account managers | Your own login system | 10 seats included |
| Data across rankings, links and audits | Join several endpoints yourself | One project with all three |
| Maintenance when an endpoint changes | Your developer | Our job |
| API for your own tools | Yes | 100 000 rows a month included |
A rough developer estimate makes the point. A dashboard with login, a rank chart, a backlink table and a PDF export takes a competent developer two to four weeks. At a contractor rate of 60 USD per hour and 100 hours that is 6 000 USD before maintenance. The Agency plan costs 1 788 USD per year. Building only pays off when the dashboard itself is your product.
When the Mangools API is the right call
Use it if you already pay for Mangools and need to pull keyword or SERP data into a spreadsheet, a content workflow or an internal tool. It also suits a product team that wants AI search visibility monitoring inside its own app. In those cases the API is cheap leverage on a subscription you have.
Choose a reporting platform instead if your goal is to send twenty clients a monthly report under your own brand. For that comparison read the Mangools alternative page, and for other data APIs see the best SEO API for agencies roundup and the SEO API overview.
Worked example for 15 clients
An agency with 15 clients tracks 150 keywords each, 2 250 in total, and wants a branded monthly report for every client.
- **Data route.** Pull ranking stats through a data API, store them, draw charts, render 15 PDFs on a schedule, add logins for three managers. About 100 developer hours once, plus a few hours each month for fixes.
- **Platform route.** Import 2 250 keywords into 15 SeoData projects, upload the logo, set the schedule. Under one working day, then no maintenance.
- **Cost over a year.** Data route: subscription to the data provider plus roughly 6 000 USD of build time. Platform route: 1 788 USD on yearly billing.
The data route buys control over the design of every pixel. The platform route buys back the hours. If your clients only care about the numbers and the logo on the PDF, hours matter more.
Skip the dashboard build
Check a domain in the SeoData tool, then see plans and limits and the white label rank tracker. If you manage a portfolio of client work, a tool such as Exclusive can keep the other parts of your business organized too.